About me

My career began in marketing, and is still at the heart of what I see and do, how I think. And while marketing has many facets, at its heart, it comes down to getting the right message or product in front of the right person at the right time to build an idea of you in the minds of your consumers. 

So how do you connect to the emotions of that single person who has given you the chance to speak to them? 

Whether a mother short on funds getting her kids ready for back-to-school, a family considering healthcare options for an aging parents, or a newly 

certified SCUBA diver eager to rep his new passion thorough diving t-shirts and jackets — how do you connect to their emotions in that moment? 

And how can you convert that moment into a relationship?

Asking those questions for an entire career — including these exact scenarios — I've also turned that exploration toward the technologies 

that underpin those moments. 

While most data leaders understand technology, and most marketers understand customer engagement, few have spent an entire career progressing from communications to digital experience, to marketing technology, to customer data, to enterprise data solutions -- all with the consumer's end experience in mind.

This perspective enables me to uniquely map consumer needs into data strategy—and data strategy into measurable business outcomes.

We have the data and tools today, APIs, the AI capabilities and unprecedented insights.  We should be able to meet the moment every time. So why don't we? 

The answer is different for every business. But there are the "usual suspects" across companies and industries — 

areas given short shrift by businesses large and small alike that really are the bedrock of the problem. 

Let's go find them — and dig into them — together!